Agency: Aisle Rocket
Client: KitchenAid® Appliances
Other Agencies: WoW Studios (Event)

Team:
Creative Director: Chelsey Sharpe (Dever)
Associate Creative Director, Design: Agnes Skrabacz
Associate Creative Director, Copy: Melissa Redder
Design Support: Brittany Keck
Copy Support: Kristi Struck

Overview:
The KitchenAid® Color of the Year program annually celebrates color and design. KitchenAid® brand launches one or more products in an exclusive color. In 2023, the brand wanted to make a bigger splash, and decided to launch the new Color of the Year, Hibiscus, at New York Fashion Week.

The brand collaborated with Creative Director and designer Marta Del Rio and a handpicked design team to create 12 Hibiscus and KitchenAid-inspired designs. These looks debuted at New York Fashion Week.

The Aisle Rocket team created a landing page and several articles for the brand’s blog, with assets created by WoW Studios and Paper Magazine.

My Role:
Landing Page – Story architecture and content
Articles – Wrote and edited the NWFW and Color of the Year articles; oversaw the creation of the recipe roundup article

Aisle Rocket Work:
Landing Page
New York Fashion Week Article
Behind the Scenes Color of the Year Article
Recipe Roundup Article

Other Activation Coverage:
KitchenAid is Staging a Fashion Show – WDD
Random Alert! What Brought KitchenAid To Fashion Week?! – Daily Front Row
Marta Del Rio Lends Her Avant-Garde Eye to KitchenAid – Paper Magazine