Creative Director: Melissa Redder / Stephen Salyer

Interviewers and Copy: Melissa Redder with support from Kristi Struck

Video Production and Editing: Reece Mussman, Scott Sleder

Design, Logo: Hayley Lofthouse

Agency: Aisle Rocket (Now Manifest)

This video was created to raise funds for the Boys & Girls Clubs of Greater Southwest Michigan, while celebrating the good the organization has done over the past 25 years. Each year, the BGC follows the journeys of 3 kids, and this year, we decided to follow them as they shadowed local businesses.

I was involved with every step of this project, from start to finish. I lead the team in concepting the video’s storytelling themes, guided the design team through logo exploration, conducted onsite interviews, roughed the story architecture from completed interviews, wrote video supers and worked directly with the video editor to hone the stories.