JennAir brand began introducing special edition, limited edition and panel collections in 2024, the first being that of a leather panel in an iridescent green-blue: Mystic. My role was to create a campaign for the launch, including storytelling and asset direction, and supervise the creation of blog content. Above is the teaser masthead on the JennAir homepage, and below the video reveal masthead.

In 2025, the brand introduced a new collection created in partnership with Nature Squared, a UK-based company, to design and produce 10 custom column refrigeration panel designs. My role was to create the collaboration and collection strategy, campaign and launch messaging strategy, product messaging, and direct assets across the consumer journey, including consulting on photography strategy.

This included placements on the homepage, innovations page, and a new custom panel landing page dedicated to the brand’s strategy to offer truly bespoke column refrigeration panels.