Creative Director: Chelsey (Dever) Sharpe

Copy/ACD: Melissa Redder

Storyboard / Digital Design: Chelsea Coolsaet

Set Design: Hayley (Lofthouse) Woodham

Producer: Stephen Salyer

Editors: Reece Mussman and Scott Sleder

I led the product launch campaign work for this wall oven launch, developing the creative direction, messaging hierarchy and directing the visual directions for three concepts. I oversaw the development of the entirety of the product messaging across the consumer journey.

This video was an opportunity to redefine what a product video looked like for the JennAir brand, as the brand continued to redefine its look and feel, going from dark and moody to light, bright and luxury. Long foregoing talent, food propping and set design for a moody, product video shot on black and tight on the product within a doghouse, the team decided to push the envelope.

I lead the storytelling concepting, wrote scripts and consulted on set design, propping, and talent. I was on-set for filming, and consulted with food designers, directors, producers, and other members of the client’s in-house creative photography studio.

In addition, I led the creative conception of social assets created from the video.