The Color of the Year program for KitchenAid has been an annual project for my team, where we work to bring the new color to life across the brand’s digital platform, including teaser pages, reveal landing pages, blog content, expanded storytelling and a US-localized design.
The 2026 Color of the Year Landing Page; this is the first landing page for the program created on the brand’s new platform.
The 2025 Color of the Year, Butter. This page is shown as a Figma prototype, as it was built on the brand’s old platform.
The 2024 Color of the Year, Blue Salt. This page is shown as a Figma prototype, as it was built on the brand’s old platform.
Melissa Redder 